
Double-digit sales declines and concerns about the future. Rising memory costs generate problems
The Chinese shopping festival "618" was supposed to be a grand celebration of consumerism, but it turned into a cold shower for tech giants. Smartphone sales in China fell 13% year‑over‑year. Why? Manufacturers raised prices as memory costs shot up due to the AI infrastructure boom. Consumers tightened their belts, and the traditional shopping frenzy lost its former sparkle.


































































































