When the gaming industry and market players were pulling their hair out after the turbulent launch of CD Projekt's flagship in 2020, only a few could see this title as a long‑term champion. Today the Warsaw studio is silencing skeptics, and the virtual Night City is generating real profits that force a revision of old, cold forecasts. Instead of fading into oblivion, the game keeps smashing new records! How does the market react?
CD Projekt officially announced that "Cyberpunk 2077" has surpassed the 40 million copies sold milestone.
The magic of numbers and the return to the First League
To grasp the dynamics of this run, just look back to November 2025, when the official counter was at 35 million copies.
A jump of 5 million units in just a few months on a six‑year‑old product is a result that most global publishers envy. The stream of endless releases makes players quickly forget even good games, always wanting to stay up to date. With Cyberpunk 2077 it’s different.
Investors from the Royal quickly caught these optimistic vibes. On Friday June 3, CD Projekt shares closed the market up 0,39%, reaching a level of 233,4 PLN.
Although the daily rise may seem modest, a stable price above 230 PLN cements the company’s position as one of the most resilient and promising entities on the Warsaw Stock Exchange. The financial foundations for upcoming projects look exceptionally solid today.
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It’s worth noting that analysts had predicted this scenario. Mateusz Chrzanowski from Noble Securities on June 18 recommends a clear “accumulate” and sets a target price of 250 PLN.
Chart. CD Projekt share price
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Source: TradingView.
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See also: CD Projekt shares undervalued. Expert: “The Witcher 4 won’t debut before 2028.” The disappointed market awaits financial results and the anniversary CDR stream.
Good stories keep players engaged for years
Most mathematical models assumed a classic sales curve: a huge peak at launch, then a slow decline to the base.
CD Projekt broke that pattern with a strategy of permanent product improvement and building a transmedia universe.
40 million copies sold shows the strength of the Cyberpunk 2077 brand and proves that CD Projekt can create stories that players return to for years. It’s an excellent foundation for our upcoming projects set in this universe, including the anime Cyberpunk: Edgerunners 2, which will debut this fall — commented Michał Nowakowski, joint CEO of the company, in a post on X.
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The key to success was not raw spreadsheets but the immeasurable first‑hand loyalty of fans and the skillful stimulation of interest in the world presented.
Cyberpunk stopped being just source code on disks and became a pop‑culture phenomenon. Moreover, it is one of the few stories of how a company can recover from a gigantic PR failure.
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See also: CD Projekt shares react to financial results and forecasts! Did CDR meet GPW expectations?
The trailer effect and a second life in streaming
It’s no coincidence that the game’s sales again shot up like a catapult. A major credit for the renewed boom in "Cyberpunk 2077" goes to the announced anime series "Cyberpunk: Edgerunners 2".
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The first season from Trigger radically changed the brand’s perception, and the news of a continuation sparked euphoria. The teaser for the new series appeared online last week and instantly sparked fan excitement bordering on cyber‑psychosis.
Players, drawn by atmospheric shots of the new brutal story in Night City, rushed to stores to refresh their original copy or catch up. For CD Projekt this is the perfect self‑fulfilling marketing prophecy: great anime drives game sales, and high game sales fund the production of more film and series hits. A stock‑market perpetuum mobile.
Skeptics who predicted long crises for the company must now revise their views. "Cyberpunk 2077" is a project that turned a technical mishap into one of the most profitable brands in European gaming history.
Before the autumn anime launch one thing is certain: a counter at 40 million is just a stop before the next records.
See also: Competitor CD Projekt shares will launch? The company will soon reveal details of a new game
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