London, 1 July 2026 – CMC Markets UK plc (“CMC”), a FTSE 250 listed company and global financial services provider covering multiple asset classes, announced today the signing of a multi‑year Main Partnership agreement with Everton Football Club, marking a significant investment in one of the Premier League’s most historic clubs.
The partnership represents an important milestone in the continued evolution of CMC Markets UK plc – from a company primarily associated with trading to a global provider of financial services for long‑term investors, active traders and institutional clients in the areas of investing, trading and wealth management. The collaboration reflects CMC’s strategy to raise awareness of its full range of financial services through a presence in one of the world’s most popular sports disciplines.
As the Main Partner, CMC will be the sponsor on the front of the men’s first team shirts, the women’s team and the Everton U‑21 squad. The CMC logo will be visible on all home, away and third kits. CMC branding will also appear at Hill Dickinson Stadium, Goodison Park and the Finch Farm training centre, as well as in matchday, digital and fan‑focused initiatives throughout the term of the agreement.
CMC will work with Everton on financial education programmes for local communities. In partnership with Everton in the Community and The People’s Learning Trust, the company will provide residents of the Liverpool City Region with access to education, materials and practical opportunities to learn about finance.
The decision to partner with Everton stems from shared values and identity. As one of the oldest and most respected clubs in English football, Everton combines a rich heritage with a clear vision for the future. The move to Hill Dickinson Stadium marks a new chapter in the club’s history, reflecting long‑term ambitions and growth that also resonate with CMC’s evolution as a company.
The partnership will be executed through CMC’s communication platform “For the Passion”, emphasising the importance of passion, confidence and long‑term commitment to building success – both in football and in the world of financial services.
Lord Peter Cruddas, founder and CEO of CMC Markets, said:
Football is one of the few passions in life that inspires long‑term commitment, because just like financial markets it requires long‑term investment in your club. Fans live their teams, and at CMC Markets we approach investing and trading with passion.
We see the same mindset in many of our clients. They are loyal and strive to achieve success through patience, perseverance and confidence.
Everton is a wonderful club with a rich history and strong ties to its community.
We are proud of the partnership with a club that shares our core values, identity and passion. We wish Everton many successes in the coming seasons.
Andrew Middleton, President of Business Operations at Everton Football Club, commented:
We are delighted to welcome CMC Markets as Everton’s Main Partner.
CMC Markets is a respected, ambitious and modern global brand that fully understands the loyalty, identity and passion that underpin football. We look forward to working with a partner who recognises the strength of Everton’s international reach and the opportunity to build relationships with Evertonians as the club embarks on an exciting new chapter with Hill Dickinson Stadium and Goodison Park.
This is an important deal for our club, playing a key role in further commercial development. Partnerships of this scale help us strengthen revenue, build a more sustainable foundation for future success and support our ambitions both on and off the pitch.
We also look forward to creating engaging activations and unique experiences for Evertonians on match days, on digital platforms and across all fan touchpoints.
We look forward to close collaboration with CMC Markets in future seasons and jointly developing the partnership in a way that reflects the ambitions and identity of both organisations.
Sportfive served as the strategic advisor and broker responsible for the partnership agreement.
More information about the partnership, including a presentation of Everton’s new kits for the 2026/27 season, will be announced in due course.
