EXMO crypto exchange goes global and enters the Polish market
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EXMO is a Ukrainian crypto exchange with headquarters in Kyiv and London. It has been operating since 2014, making it one of the first cryptocurrency exchanges. EXMO’s team has ambitious plans for 2022: it is about to launch a staking feature and a crypto school, obtains licences to operate in the US, is actively developing in European markets, and opens new offices.
EXMO exchange goes global and Poland is the first big country it expands to.
About EXMO crypto exchange
"At EXMO, we have always had a vision of a world where everyone owns cryptocurrency. Easy and hassle-free. From the very beginning, the platform had a convenient and uncluttered interface, which is easy for a beginner to understand; we invest a lot in a big support team that solves any customer requests 24/7; we are also currently working on the launch of a free crypto school," says EXMO CEO, Serhii Zhdanov.
EXMO is listed as a top 20 exchange, according to the CryptoCompare rating. 24,000+ traders trade on EXMO every day in 156 currency pairs; the average daily trading volume is $200+ million. The exchange has its own token - EXMO Coin (EXM) and, in addition to standard trading operations, offers OTC trading, margin trading, API and a mobile app.
The exchange became only the second in the world where traders can withdraw euros and dollars directly to Visa and Mastercard cards. And besides the dollar and the euro, among the fiat currencies on the exchange, there are the pound, hryvnia, tenge and, of course, the Polish zloty. Paired with the zloty, you can already trade bitcoin, ether and USDT, but the list of pairs will be continuously expanded.
The company didn’t only virtually expand its activity in Poland but opened a new office in Krakow and moved part of the team there, as well as hired new Polish employees. Also, EXMO established social media in Polish, where you can constantly read the latest crypto-related news and company updates.
The company took the expansion of geography so seriously that it carried out a complete rebranding before that. And I want to tell you more about it.
EXMO rebranding
"According to statistics, about 13% of the population of Ukraine invests in cryptocurrency, while in Poland, the number is no more than 3%. The task of the team is not only to declare itself in new markets but also to popularise cryptocurrency in general.” - says Lyudmila Kryvko, CMO at EXMO.
Most people still think cryptocurrency is complicated, and to understand what it is all about, you at least require an advanced degree and a year of experience. The truth is that digital assets are no more complex than the dollar. They gradually enter everyday life like ordinary money and anyone can easily understand and use them.
One of the reasons why cryptocurrencies seem inaccessible is that all crypto-related companies usually visualise them as something very technological complex, cold and unattainable.
You can try to explain with words that crypto is affordable, easy and even fun, but still, too many people hesitate to invest in crypto. It's time to change this: effective communication, friendly design and warm tones should all work together. This is how the request for a total renewal of the EXMO brand arose.
Uncreepy crypto
Say hello to the “Uncreepy crypto” concept. The platform's new design represents simplicity, humanity and ease of entering the crypto world.
Uncreepy crypto is precisely about the fact that crypto is for everyone and about everyone. Crypto is fun and an exciting journey, not some obscure geek fiction. Such a reputation is outdated because there are numerous convenient payment methods, wallets and exchanges that make entering the crypto super easy. It is worth diving into the topic a little to understand it quickly.
The entire visual component of EXMO has completely changed, from the signature colours to the finest design elements. Easily readable visible images appear as if they're hand-drawn.
Such illustrations symbolise the ease of buying and using cryptocurrency. Anyone can draw such a picture, and similarly, anyone can master crypto. Nothing complicated, just try!
And most importantly, the logo has changed. The wavy letter “M” represents cryptocurrency charts and also signifies the spring that gives impetus to entry into the world of digital assets.
You can check the new logo and the updated style everywhere: on the EXMO website, while using the EXMO app and on social media.
What’s next
EXMO implemented the new design on 25th July 2022, and soon we will be able to provide feedback on the first reviews and results of the rebranding. This is definitely one of the few cases of implementing an unusual design among finance-related companies, and the result will be interesting to observe.
You often hear that cryptocurrency is the future. In fact, this future has already arrived, and it seems to be important to demonstrate the ease of crypto for all people, erasing the psychological barrier. That is why it would be great if more crypto companies changed their positioning to a lighter and more human one instead of a complex technological one.
