Publicis Groupe Polska's Positive Q3 Results Signal Growth in Advertising for IMS Group
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Advertising surprises positively, quarterly dividends on the horizon
In the first half of the year, growth estimates for this market were very conservative and at the end of May, Publicis Groupe Polska's forecast for this year was raised to only +3.5%. However, after Q3, the increase compared to the same period in 2022 was 7.1%, and the value of digital advertising expenditure increased by up to 8.2%.
This means that the economic situation in the industry favors the IMS group, which was particularly visible in the revenues of advertised audio and video services, which increased by as much as 23% y/y in Q2.
After Q3 this year, this segment grew by a healthy 17% y/y, which bodes well for the key period of Q4.
Apart from it, the subscription segment is still growing systematically, and the company is planning to switch to quarterly dividend payments, which may materialize after next year's AGM.
