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Navigating Market Challenges: Record Margins and Anticipated Shifts in User Acquisition Strategies

Navigating Market Challenges: Record Margins and Anticipated Shifts in User Acquisition Strategies
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The recent months, due to the unfavourable market environment (seasonally high CPI), have resulted in a stabilisation of revenues while marketing budgets were reduced, which translated into the generation of a record first margin. With the upcoming Christmas season approaching rapidly, we anticipate further reductions in user acquisition spending in the last weeks of 2023. This, on one hand, will lead to a decline in revenues, but on the other hand, it will allow the company to achieve a record level of adjusted EBITDA in 4Q'23, approximately 9,8 million PLN (+210% y/y, +26% q/q). We expect a renewed increase in advertising expenditures at the turn of the year.

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GPW’s Analytical Coverage Support Programme 3.0

GPW’s Analytical Coverage Support Programme 3.0

The Warsaw Stock Exchange's (GPW's) Analytical Coverage Support Programme 3.0 supports investment firms in drafting analytical reports which are financed by GPW. The objective of the Programme is to improve the availability of research covering less liquid companies, facilitating investors' informed investment decisions based on a reliable independent source of issuer information. Eligible to participate in the Programme are companies listed on the GPW Main Market (other than WIG20 participants) and on NewConnect. The Programme covers up to 50 issuers.

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